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Ready for a New Logo?

Start your New Logo journey by filling out this design brief.

    Filling out this design brief is the first step to a new logo

    Please detail exact wording for the logo. For us it's DePolo Design, for Coke it's Coca-Cola.
    If you have an existing tag line, which needs to form part of the logo, then please enter this here. If you don't have a tag line, then we would strongly recommend that we work on creating one for you. A good tag line can often form the platform for the visual direction of the logo. You can request a tag line service below.
    This is where we need you to be descriptive and detailed as possible. You need to sell what you do so we can understand about who we are designing a logo and/or brand identity.
    This is a refined and optimized version of above. Thing along the lines of the Elevator Pitch: you have 60 seconds to enthusiastically explain and describe what your brand is before we exit the elevator.
    What makes your brand unique? What makes your 'thing' different and/or better than your competitors? What does it offer that nothing else does?
    It is crucial to know who your brand needs to ideally target. Aspects to consider: gender, age demographic, geography, income level, etc. The more we can understand your audience, the more we are able to develop a logo with the correct attributes.
    If you are redesigning your logo, updating it, refreshing it - please explain the reasoning/motivation behind this decision.
    Who do you compete against? Please list names and URL's if possible.
    You may have competitors that although are not a direct threat, do share some similarities with what you do. Please list names and URL's if possible.
    Where do you work from? For example: Office, Home, On-the-Road, Shared Space, etc...
    Where and how do you plan to use the logo design? Some examples: business stationary, promotional literature, internal signage, external signage, fleet vehicles, branded apparel, mobile app icons, website, large scale commercial advertising (billboards, building mural, etc.).
    If you have a style of aesthetic that calls to you, please list examples.
    Is your logo limited to certain color requirements? Please list requirements here (Please list PMS color numbers or CMYK color numbers, if applicable).
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    By submitting this form, you are allowing DePolo Design, LLP to contact you.

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