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Filling out this design brief is the first step to a new logo
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Name
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First
Last
Email
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Business Name
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Website URL
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Logo Wording
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Please detail exact wording for the logo. For us it's DePolo Design, for Coke it's Coca-Cola.
Tag Line
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If you have an existing tag line, which needs to form part of the logo, then please enter this here. If you don't have a tag line, then we would strongly recommend that we work on creating one for you. A good tag line can often form the platform for the visual direction of the logo. You can request a tag line service below.
What is your brand all about?
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This is where we need you to be descriptive and detailed as possible. You need to sell what you do so we can understand about who we are designing a logo and/or brand identity.
Elevator Pitch (Optional, but useful)
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This is a refined and optimized version of above. Thing along the lines of the Elevator Pitch: you have 60 seconds to enthusiastically explain and describe what your brand is before we exit the elevator.
Positioning Statement/Unique Selling Point
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What makes your brand unique? What makes your 'thing' different and/or better than your competitors? What does it offer that nothing else does?
Who is your target audience?
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It is crucial to know who your brand needs to ideally target. Aspects to consider: gender, age demographic, geography, income level, etc. The more we can understand your audience, the more we are able to develop a logo with the correct attributes.
Reason for Logo Update/Redesign (if applicable)
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If you are redesigning your logo, updating it, refreshing it - please explain the reasoning/motivation behind this decision.
Direct Competition
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Who do you compete against? Please list names and URL's if possible.
Indirect Competition
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You may have competitors that although are not a direct threat, do share some similarities with what you do. Please list names and URL's if possible.
Premises and Location
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Where do you work from? For example: Office, Home, On-the-Road, Shared Space, etc...
Number of Staff
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Logo Usage and Applications
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Where and how do you plan to use the logo design? Some examples: business stationary, promotional literature, internal signage, external signage, fleet vehicles, branded apparel, mobile app icons, website, large scale commercial advertising (billboards, building mural, etc.).
What type of logo are you wanting?
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Text Only
Text + Icon
Icon Only
Not Sure
What Style of Design Inspires you?
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If you have a style of aesthetic that calls to you, please list examples.
Do you have color requirements for your logo?
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Is your logo limited to certain color requirements? Please list requirements here (Please list PMS color numbers or CMYK color numbers, if applicable).
Are there any colors that you DO NOT want in your design?
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